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This PSA was a labor of love and a collaboration with the great director Fredrik Bond of MJZ.  The Call To Action Campaign was crafted as an effort to reverse the effects of lung cancer by getting your lungs checked for those over 50 and the truth is lives are being saved. How cool is that!

This Taltz commercial was such a great assignment.  I was lucky enough to work with the great D.P Masanobu Takayanagi who  shot the Academy Award Best Picture Film " Spotlight". Masa masterfully harnessed natural light to create this beautifully shot campaign.

Nearly  1 in 7 Seniors lives on the poverty line and struggles paying for expensive, life saving medication. Often times there's very little left to pay bills or put food on the table. Director Lloyd Lee Choi captures this dilemma with both dignity and humanity for AARP and it was my honor to be a part of this important project. 

Both the  Internet along with cellphone technology are amazing but they  can be scary places for unsuspecting seniors.   That's why AARP is armed with tools to keep members aware of what evil lurks on the dark web with fraud alert watch-outs  so they can  protect their hard earned credit status and savings.   

The clever use of animation for Super Bowl  2020 was designed for game-time messaging to temper heartburn and indigestion ( be it food related or team anxiety) all while raising brand awareness and a little cheer for loyal TUMS'  Football fans. 

From heartache to heartburn , TUMS gives us a few reasons to find it necessary for it to be deemed #TUMSWORTHY and provide relief.

When your boss specifically assigns you to work on a branded content project for Microsoft you jump at the chance.  And with a fast turnaround ( no pressure) you hire the best people in the biz who understand the assignment.   Luckily,  David Fincher's company RESET and the director brother-duo, TWIN answered the call to deliver this OLV campaign in spades along with editor Jamie Foord of Rock Paper Scissor.  They brought all the goods!

Living in the age of COVID-19, the only thing more important than harnessing the power of science to vaccinate against the virus is testing. Testing is the way we monitor the spread in the effort to keep us safe and the BD Veritor™ Plus Antigent Testing System  became the crucial tool to monitor athletes on the road to the Olympics. This is the first of a 3-part documentary style Webisode. I was truly honored to produce it for BD in partnership with the  USA Track & Field Association.

Unless youv'e been living under a rock it will come as no surprise that  K-pop bands are all the rage. So the clever idea of creating a global spot using this theme to showcase GSK Panadol 's Cold and Flu brand was a no-brainer.  What fun it was to head to Bangkok and shoot this commercial with a cast of talented singers and dancers that we scoured all over Thailand and Jakarta for.  The set was built especially for this sequence right down to the EDL light display . If you didn't know any better you'd swear you are watching a BTS moment of this Boy-band becoming a global sensation. 

Showcasing a slice of life to normalize the appearance of Black children and families in everyday moments is a narrative that has been lacking in Advertising for decades .  I've been on the front-line tirelessly, advocating for these images since I began my career in 2000.  I continue this mission by producing spots that display  heartwarming emotion that were filmed with traditional casting choices.  It is my opinion that there's room for more and it makes all the difference in changing stereotypes by casting a new narrative of  Black Life.  Simply put,  representation matters.  Black Lives Matter...

This “Charades” spot also directed by Clay Williams, was pretty breakthrough in the sense we casted a South Asian, Indian comedic actor and built the rest of the cast around him which include other Indian actors to play his wife and extended family as a mainstream spot in the  mid 2000s. It was ahead it's the time with an eye towards equality and progress which has always been important to me as a woman of color. 

Representation matters. and always will!

Ah, who can forget this 2005 memorable campaign for Tanqueray featuring one of the greatest  modern day characters of the Millennium.  Tony  Sinclair.  No old British dudes here peddling Gin! These spots were  ahead of it's' time showcasing a Black  pitch-man for the Diageo brand.   What a joy it was to be a part of this project that was ahead of its' time giving a stylishly progressive and comedic footprint to this legendary brand.

This clever spot seized the moment by riding the wave of the champion race horse, California Chrome and his quest to win the Triple Crown . The unique feature that garnered so much media attention was the Equine Breathing strips he wore during the Preakness Stakes and the Kentucky Derby races.  Turns out he lost the final race at Belmont Stakes but this GSK campaign was a clear winner due to full activation and spot airings during the Belmont Race which garnered a sales spike, a Bronze  Lion Win and an ADWEEK digital cover. https://www.adweek.com/creativity/breathe-right-gallops-belmont-stakes-betting-horse-wearing-nasal-strip-158188/.